01 · truth
Attribution
The ROAS Capital Effect™
Attribution in. Landing and ad sets out. ROAS holds — budget scales. We call it the ROAS Capital Effect™. v1 to v40 in a week, verified in first-party data. Not an agency. Operators.
v01 — loop armed · waiting for first-party signal
The ROAS Capital Effect™: attributed revenue = spend × compounding ROAS · v1→v40 in one week · illustrative model
The ROAS Capital Effect™ is a trademark of ROAS Capital Pte. Ltd. — closed-loop attribution, creative, and capital allocation.
First-party journey log across portfolio sites. Paid channels feed the cockpit — we don't trust platform dashboards alone.
Multi-touch credit · not last-click · budget follows the chain
Multi-touch credit across SEA, social, organic, email, affiliate — not last-click theatre.
Landing + ad-set variants ship on the loop. v1→v40 in a week — Cloudflare Pages, not a sprint calendar.
Audiences built from our log, sent server-side to Meta and Google. Adblocker-resistant.
First-party nexus. Every visit, click ID, and channel touch is logged on our stack — not rented from a SaaS attribution vendor.
Not for sale. No pricing page. No "book a call." We are operators, not an agency waiting for inbound.
We initiate contact. When the signal is strong enough — product, unit economics, founder in the room — we reach out. If we do, take the meeting.
No monthly retainer for no delivery.
We take a share of the growth we cause — incremental revenue or contribution margin above a baseline agreed before the first euro moves. Nothing above the line, nothing for us.
Revenue or contribution margin as it stands today, written down and agreed up front. We share only in what lands above it.
Measured in your own systems — direct read access to Shopify, Stripe or your ERP. Not platform dashboards. Not our screenshots.
A holdout group stays untouched. The gap between exposed and holdout is the incremental lift — the only number the share is calculated on.
Rev share on incremental revenue or contribution margin · baseline + holdout · terms set per partnership
We buy into the winners we scale. When the loop works, a share of revenue is the start, not the ceiling.
Ownership is on the table from day one. A partnership can carry an option or a right of first refusal on equity — or a full acquisition at a multiple agreed before the growth, not after it.
One engine. One back office. Companies we acquire run on the same growth engine and the same back office. Every new one makes the system sharper for the rest.
Paid from verified, incremental results above the baseline. No retainer.
An option or a right of first refusal on equity, written into the partnership.
A full acquisition at a pre-agreed multiple. The company joins the shared engine and back office.
One operating model, run by agents, built for hundreds of portfolio companies — and designed to reach 1,000. Agents propose. Operators decide.
Meta Conversions API and Google Enhanced Conversions, fed from our first-party log. The signal survives adblockers and browser limits.
An AI lead and value score is the conversion target. High-ticket products with fewer than 50 sales a week give the algorithms too little to learn from on purchase alone.
The score that counts as a conversion moves with the data — strict enough to mean value, loose enough to keep bidding systems learning.
AI creative production runs without pause. New angles ship on the loop; the ROAS gate kills the rest.
Every budget move and every creative is approved by a person — the DigiHub human layer. Nothing spends on autopilot.
Agents per company, shared playbooks, one back office. Adding a company adds agents, not headcount.
The cleanest signal is the one you are allowed to use. Every model in the engine trains on first-party data collected with consent.
Medicross · medicross.com
Revenue scaled XX× in XX months on the same engine described above.
Operator notes on scaling paid media, first-party measurement, and when not to hire an agency.
All articles →If we reach out, take the meeting.
No SLA. We already ran the numbers — and read the nexus.
Signal logged.