Data-driven decisions

Deploy capital. Scale revenue. Every euro attributed.

We don't take clients — we take companies we believe in. Every touchpoint logged. Every euro attributed. When the nexus is clear, we reach out.

Ad spend deployed
€200k
€200k €8M
Target ROAS
€200,000
Media deployed
ROAS target
€400,000
Attributed revenue
€200,000
vs 1× baseline
Baseline (1×) ROAS team uplift
Scale curve — revenue at 2× vs 3×

Attributed revenue = ad spend × ROAS · €200k–€8M · illustrative model

02 · The nexus

We see the chain before the conversion

First-party journey log across portfolio sites. Paid channels feed the cockpit — we don't trust platform dashboards alone.

Attribution

Multi-touch credit across SEA, social, organic, email, affiliate — not last-click theatre.

Retargeting

Audiences built from our log, sent server-side to Meta and Google. Adblocker-resistant.

03 · The doctrine

You cannot buy us

First-party nexus. Every visit, click ID, and channel touch is logged on our stack — not rented from a SaaS attribution vendor.

Not for sale. No pricing page. No "book a call." We are operators, not an agency waiting for inbound.

We initiate contact. When the signal is strong enough — product, unit economics, founder in the room — we reach out. If we do, take the meeting.

04 · The filter

Who we ignore. Who we might call.

Ignored

  • Brand vanity without unit economics
  • Committee buyers, no founder access
  • "We need awareness" without a payback model
  • Agencies looking for a white-label partner
  • Inbound pitches with no product to show

Might call

  • Product-led, margin to reinvest
  • Founder still in the room
  • Clear LTV / CAC geometry
  • Category with defensible signal
  • Ready to deploy €200k–€8M with discipline
05 · Insights

ROAS, attribution & portfolio growth

Operator notes on scaling paid media, first-party measurement, and when not to hire an agency.

All articles →

If we reach out, take the meeting.

No SLA. We already ran the numbers — and read the nexus.

Signal logged.